Pick and Choose: Not Everything Under the Sun can be Trademarked.

While most businesses and individuals understand the value of trademark protection, there are many who assume that trademark protection is automatically universal. Instinctively, many believe that trademark protection of their catchy slogan or one of a kind logo extends across all goods and services. So for instance, if a business owner is seeking protection for a trademark related to the service of selling coffee, for example, does that protection also extend to other goods like clothing or tools?

Not exactly, and I am going to tell you precisely as to why trademark protection is not guaranteed universally for all goods or services.


A trademark is typically a word, phrase, symbol, or design (logo), or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. Most notably, acquiring trademark protection serves in the best interests of small and large businesses as well as consumers. Additionally, trademark protection helps strengthen the economy by promoting the industrial and technological progress of the nation.


In the United States, for instance, one can obtain federal trademark protection for their word, phrase, symbol, or design (logo) by filing a trademark application with the United States Patent and Trademark Office (“USPTO”). Specifically, the USPTO is an agency of the United States Department of Commerce. Among its many significant roles within the realm of Intellectual Property, one of them includes enabling business and individuals federally register their trademarks and service marks for products and services, respectively.

In order to obtain federally register a trademark or service mark with the USPTO, the Applicant must pick and choose the most accurate international class of goods and services (“IC”). The International Trademark Classification System dictates which classes your trademark or service mark application will be filed under.


The IC Classification System or the “Nice Classification” (colloquially referred to as sometimes based on where the treaty was consummated in Nice, France in 1957), concerns the IC for the purposes of registration of marks open to states or nations who are contracting parties to the Paris Convention, a treaty for the protection of Industrial Prosperity.

Currently, there are approximately eighty four (84) States and adding that are contracting parties to the Nice Agreement, Additionally, the trademark offices of about sixty five (65) additional states, as well as the International Bureau of World Intellectual Property Organization (WIPO), the African Intellectual Property Organization (OAPI), the African Regional Intellectual Property Organization (ARIPO), the Benelux Organization for Intellectual Property (BOIP) and the Office for Harmonization in the Internal Market (Trade Marks and Designs) (OHIM) of the European Union (EU), also use the Classification System when it relates to registration of trademarks.


The uniformity of the IC Classification System as a single reference system allows the goods and services for any given trademark to be classified under the same class in all nations who have adopted the system. This Is advantageous to many businesses and individuals heavily involved in international trade by understanding the protection of their trademark on a uniform platform. 


Currently, there are forty-five (45) international classes for goods and services. Thirty-four (34) are for goods and eleven (11) are for services. The Classification system list is amended and supplemented periodically by a Committee of Experts in which all Contracting States are represented. The current edition of the Classification is the tenth, which entered into force on January 1, 2012.

The following are details on the international trademark classification system:


Class 2-Paints

Class 3-Cosmetics and cleaning preparations

Class 4-Lubricants and fuels

Class 5-Pharmaceuticals

Class 6-Metal goods

Class 7-Machinery

Class 8-Hand tools

Class 9-Electrical and scientific apparatus

Class 10-Medical apparatus

Class 11-Environmental control apparatus

Class 12-Vehicles

Class 13-Firearms

Class 14-Jewelry

Class 15-Musical instruments

Class 16-Paper goods and printed matter

Class 17-Rubber goods

Class 18-Leather goods

Class 19-Nonmetallic building materials

Class 20-Furniture and articles not otherwise classified

Class 21-Housewares and glass

Class 22-Cordage and fibers

Class 23-Yarns and threads

Class 24-Fabrics

Class 25-Clothing

Class 26-Fancy goods

Class 27-Floor coverings

Class 28-Toys and sporting goods

Class 29-Meats and processed foods

Class 30-Staple foods

Class 31-Natural agricultural products

Class 32-Light beverages

Class 33-Wine and spirits

Class 34-Smokers’ articles


Class 35-Advertising and business

Class 36-Insurance and financial

Class 37-Building construction and repair

Class 38-Telecommunications

Class 39-Transportation and storage

Class 40-Treatment of materials

Class 41-Education and entertainment

Class 42-Computer, scientific & legal

Class 43-Hotels and restaurants

Class 44-Medical, beauty & agricultural

Class 45-Personal


Many business owners have the misunderstanding that having a mark or slogan automatically affords them universal protection across all goods and services. That misinterpretation of trademark protection is further from the truth. The reality is that the Applicant can only register a trademark for goods or services that the Applicant either: 1. Using currently in commerce, and/or 2. Intents to use in the near future.  It is that simple.

That being said, the Applicant must select the appropriate IC while registering their trademarks. The determination of IC for each trademark is directly related to the description of Applicant’s goods and services. Proper selection of IC also saves the Applicant time and money, arguably two of the most critical components for any businesses and individuals.

Furthermore, it is important to note that seeking registration under an incorrect IC can lead to cancellation of the trademark application with a non-refund of USPTO fees. The USPTO has fees per every class the Applicant, which can add up quickly. Selecting the incorrect IC can also lead to legal issues down the road, wherein any third party can seek to oppose cancel your registered application or registered trademark respectively, based on the fact that the trademark was incorrectly registered and the goods or services intended under the trademark are or were never sold in commerce.


Protection of trademark is extremely important as a source identifier for businesses or individuals. Arguably, it can be one of the most important assets for your business. Statistics indicate that venture capitalists and other investors are willing to allocate 80% higher funds to businesses, who are protected by intellectual property, including trademarks.

However, having a trademark an individual or business seeks to protect does not extend automatically across all goods and services. It only extends to those particular goods and services that are strictly sold by the business in commerce, if it is granted.

Moreover, because goods or services within the same IC are typically considered to be related or competing in commerce, the use of the similar marks within the same IC has a high potential for customer confusion. Therefore, it is important to understand that even if two products or services are within the same IC, it does not irrefutably ascertain whether the two conflicting marks would be confusingly similar.

As such, the Applicant must be very careful and seek legal help in selecting the appropriate IC when seeking trademark registration. As an experienced intellectual property attorney, I can help individuals or businesses navigate through the arduous waters of the registration process in the United States and worldwide, including the precise selection of IC based on your customized description of goods and services.


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